Damon Bartraw, founder of EyePoP Creative, is a visionary in retail merchandising and experiential design. Known for his creativity, precision, and ability to transform ordinary spaces into memorable shopping experiences, Damon has built a career around elevating how products are seen, felt, and ultimately purchased.

Damon’s journey began in Interior Design and evolved into set design for film and television—fields that sharpened his sense of storytelling, composition, and atmosphere. His passion for shaping environments naturally led him into visual merchandising, where he worked with major department stores, luxury boutiques, and small independent retailers. Along the way, he became known for his innovative approach and his talent for turning retail spaces into engaging, high‑impact destinations.

As more businesses sought his advice and display expertise, Damon founded EyePoP Creative with a clear mission: to help independent retailers create environments that showcase their products beautifully and inspire customers to connect, explore, and buy.

Today, Damon’s vision continues to guide EyePoP Creative. His commitment to thoughtful design, strategic merchandising, and exceptional client service shapes every project. With a focus on innovation and a passion for helping businesses thrive, Damon and the EyePoP Creative team are redefining what’s possible in retail merchandising and visual display.